Ben has over 20 years experience in the film, advertising, events, marketing and production industries. He is a multidisciplinary creative capable of analysing a situation and putting forward strategic creative solutions that focus on results. Inspire your people, grow your brand, or sell more product - the aim of the game is always results.

Ben is particularly passionate about a brand's tone of voice. He feels that his responsibility is to ensure that we connect with our audience. The authenticity of our tone of voice is a crucial ingredient in the success of the idea, brand or product. This is because tone projects purpose.

"In the beginning, as at the end, it always comes down to whether you're telling a great story truthfully."

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